Iceland launches first customer led colleague award
Iceland has launched its first ever Customers’ Choice Award, a new initiative designed to recognise and celebrate outstanding team members across the business.
Customers are being invited to nominate an Iceland or The Food Warehouse colleague from their local store who has made a positive difference to their shopping experience. With nominations closing on 8 March, the awards are sponsored by Agristo, Iceland’s frozen potato product supplier.
Subscribe to TRBIceland said the award marks a significant step in how it celebrates its 26,000-strong workforce as they place direct customer feedback at the heart of colleague recognition. Later this year, one overall winner will be crowned at Iceland’s Doing it Right Awards, the retailer’s annual flagship event honouring colleagues from across the business.
Lord Richard Walker, executive chairman of Iceland Foods, said: “Doing the right thing means listening to our customers and recognising the people who make their shopping experience better every day.
“The Customers’ Choice Award gives our customers a real voice in celebrating our colleagues, and that matters – because what our customers think genuinely shapes how we run Iceland.”
The award will be promoted in 1,000 stores across Iceland and The Food Warehouse through in-store communications and customer-facing materials.
