Iceland launches cost of living workshops with Utilita Energy
Shoppers struggling with surging food prices and energy bills will be able to attend free workshops to help them shave £604 off their annual outgoings, thanks to a new campaign by Iceland and Utilita Energy.
With inflation at 10.1 per cent, largely driven by rampaging food and energy costs, Iceland will also introduce energy saving cooking guidance on its product packaging.
Fresh research by Utilita has unveiled the seven most frequently used cooking methods and ranked them by how much they cost to use per day, week, month or year.
The electric cooker came out bottom of the pile, while the most economical to run is the
Utilita and Iceland’s ‘Shop Smart, Cook Savvy’ campaign will launch in early September ‘to help families better understand the cost of cooking, and to help identify the most economical cooking methods available to them to make budgets stretch further.’
As part of the campaign, households will be able to attend thousands of free workshops up and down the UK which will outline 15 ways to cut energy bills, including five ways to save up to £604 a year when cooking.
Bill Bullen, Utilita Founder and CEO said: “For as long as we can remember, our kitchens have been designed around the oven being the main cooking method, which isn’t the case for many households today. Much more economical cooking appliances such as air fryers, slow cookers and microwaves have become increasingly more popular. However, the cooking instructions on food packets haven’t reflected this.”
As part of the new campaign, Iceland will introduce new cooking guidance in the preparation instructions on its food packets. Meanwhile, Utilita will embark on a countrywide roadshow that will help educate UK shoppers on how they can save hundreds on their energy bills.
