Greggs and Primark unveil second collaborative collection
Fashion retailer Primark and bakery Greggs have today (July 25) announced that they are teaming up again, for a much anticipated second collection.
With a limited-edition 21-piece collection that has been designed to get the nation festival-ready and features everything, you need to look at the part this summer.
With new items including cycle shorts, bodysuits, basketball jerseys, varsity jackets and fresh new footwear and the return of the popular bucket hat and sausage roll boxer shorts.
It comes after the business first teamed up back in February and saw a massive sell-out success.
To celebrate the launch and give fans early access, Greggs and Primark will be launching the collection with a limited pre-sale of selected items and a mini-festival experience via the ‘Snackfest’ bus.
Fans will have the chance to purchase selected items from the new collection at the pop-up before it becomes available to the general public. The ‘Snackfest’ tour bus will also feature live music, competitions and special guest appearances.
Jermaine Lapwood, Head of Innovation and Future Trends at Primark said: “I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable. In a world of collaborations, it is important that we stand out and be different.
“As part of this drop, for the first time in Primark history we are taking the collection on the road and fans will be able to get early access to our own ‘Snackfest’ tour bus which will pop up across the UK. Keep a look out for some top secret special guest performances and fun competitions.”
Hannah Squirrell, Customer Director at Greggs added: “The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated. We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond.”
