Holland & Barrett opens concession in Morrisons supermarket
Holland & Barrett has launched a new concession inside Morrisons’ Stockport Cheadle Heath store as part of a new collaboration.
The health and wellness retailer now has a full aisle in the store, staffed by its own team and complete with a dedicated till point. This allows customers to browse a wide range of Holland & Barrett products while shopping at Morrisons.
Subscribe to TRBIn the coming weeks, the partnership will expand further with new concessions opening in Morrisons’ Norwich store and E5 store in Bradford.
Anthony Houghton, group chief executive at Holland & Barrett, said: “The opening of the Holland & Barrett concession inside Morrisons’ Stockport Cheadle Heath store marks the first of a three-store launch, with a further two stores opening over the coming weeks.
“This new partnership with Morrisons reflects our ambition to make Holland & Barrett’s trusted product expertise and innovation available for everyday customers.
“Our continued growth into small format and concession sites with our selected partners is another positive step forward in our commitment to making health and wellness more accessible for everyone.”
