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Former N Brown brand chief joins Co-op Group

Today, Co-op Group has announced that highly seasoned leader and marketing specialist Kenyatte Nelson will join its Operating Board this month. Nelson is a non-exec director… View Article

FOOD & DRINK

Former N Brown brand chief joins Co-op Group

Today, Co-op Group has announced that highly seasoned leader and marketing specialist Kenyatte Nelson will join its Operating Board this month.

Nelson is a non-exec director of the British Retail Consortium and former Chief Brand Officer at clothing retailer N Brown Group.

Nelson takes up the new role of Chief Membership and Customer Officer with responsibility for Co-op’s membership, marketing and brand strategies. This will include supporting Co-op’s presence at UK music festivals and also the exciting naming rights partnership with Co-op Live – anticipated to be one of the world’s premier music and entertainment arenas, based in Manchester city centre.

Having worked in marketing for more than 20 years, 13 of which were managing national and international marketing for major brands at Procter and Gamble, Nelson joins after leading roles at retail group Shop Direct (now known as The Very Group) and fashion retailers Missguided and N Brown Group. As of September 2020, he is also a non-executive director for the British Retail Consortium.

On his appointment, Nelson said: “I could not be more excited about joining the Co-op Group. It is a values driven organisation that touches and improves the lives of millions of people, and I look forward to working with Shirine, the operating board and the rest of the team, to build on the great work that is already happening across the group.”

All senior marketing leads will report into Nelson, who in turn reports directly into CEO Shirine Khoury-Haq.

On welcoming him to Co-op, Khoury-Haq said: “Kenyatte brings with him a huge amount of marketing, digital, customer and brand experience – he will be a huge asset to our Co-op Group, as he leads our Membership, Marketing and Customer activity and we are delighted to have him join our operating board.”

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