Bensons for Beds hires former Blinds 2go CEO as chief customer officer
Bensons for Beds has appointed Nick Thomas to the newly created role of chief customer officer as the retailer looks to drive the next phase of its growth plans.
Thomas is the former chief executive of Blinds 2go and has also held chief digital officer positions at Missguided and Holland & Barrett. Earlier in his career, he held senior digital and ecommerce roles at Travis Perkins and The Works.
Subscribe to TRBAt Bensons for Beds, he will lead the marketing and digital teams and take on the additional role of managing director of Eve Sleep, the company’s direct-to-consumer business. His remit will include growing the customer base, improving digital performance, and creating a more seamless omnichannel experience across online and stores.
Nick Collard, chief executive of Bensons for Beds, said: “We have made strong progress as a business and remain focused on the next phase of growth.
“Bringing Nick into the business strengthens our leadership team and adds further expertise behind some of our biggest future opportunities.
“His experience in customer growth, digital and retail transformation will be a real asset as we continue to build.”
Bensons for Beds has also recently announced the appointment of former Boots executive Emma Forbes as director of owned brands.
