Dirtea stocked by Planet Organic
Dirtea has achieved a listing with Planet Organic for its range of mushroom-based powders and super blends.
The brand’s full range is now stocked in all 13 Planet Organic stores and online.
As part of an in-store launch, Planet Organic added Dirtea’s Mushroom Chai to its in-store speciality drinks menu. Made with Dirtea Lion’s Mane mushroom powder, agave, cinnamon, and oat milk, the drink retails for £4.
Planet Organic said its customers have shown great interest in adaptogenic mushrooms with the category growing by over 100% year-on-year.
Beanie Watson, marketing manager at Planet Organic, said: “Our customers love discovering new products and natural solutions to modern life’s stresses. We’re delighted to partner with Dirtea to bring an exciting new option across Planet Organic’s Coffee & Juice counters.”
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