Dirtea announced new retail partnership with Oliver Bonas
DIRTEA, creators of functional mushroom products has announced a new retail partnership with Oliver Bonas, the independent British lifestyle store.
Following a number of high-profile retail partnerships announced in 2023, including John Lewis, Ocado, Planet Organic and Boots, Oliver Bonas will be the latest high street retailer to retail select products in the iconic DIRTEA range.
Twelve Oliver Bonas stores including Belfast, Manchester, Liverpool Street, and Edinburgh will expand their offering to include the focus mushroom, DIRTEA Lion’s Mane, the beauty mushroom, DIRTEA Tremella, the energy mushroom, DIRTEA Chaga, and the DIRTEA Mushroom Coffee Super Blend.
“Oliver Bonas chose to offer DIRTEA because we believe in the power of embracing life’s beautiful contrasts,” says Alice Fenner-Warner, Buyer at Olive Bonas. “DIRTEA, with its bold fusion of health and indulgence, mirrors our commitment to providing our customers with a harmonious blend of style and substance. Just as our products seamlessly combine aesthetics and functionality, DIRTEA offers our customers the opportunity to savour the delicious paradox of clean, guilt-free indulgence. It’s a sip of pure delight that aligns perfectly with our ethos of celebrating the extraordinary in the everyday.”
Commenting on the partnership, Andrew Salter, Co-Founder of DIRTEA added, “since launching in 2021, it has been our mission to take functional mushrooms mainstream and showcase the many ways they can enhance health and wellbeing naturally. We’re thrilled to add Oliver Bonas to our growing network of retail partners, and as one of the largest and most respected independent lifestyle retailers in the U.K. we’re looking forward to working with them to empower more and more people to take control of their health and experience the healing and functional benefits mushrooms have offered ancient cultures for centuries.”
Incorporating some of the world’s most scientifically researched functional mushrooms, DIRTEA is the number one mushroom brand online and the U.K.’s leading mushroom tea, coffee, hot chocolate, matcha and super blend offering. Purely extracted from the fruiting body of the mushroom, 100% organic, and vegan, the DIRTEA range offers transformative health and wellbeing benefits, naturally improving immunity, enhancing focus, boosting brain power, as well as restoring a sense of calm, with delicious daily drinks which optimise your health and wellbeing.
Earlier this year, DIRTEA launched the first UK functional mushroom pop-up cafe and shop at Selfridges as part of the ‘SUPERMARKET’ retail experiment, envisioning an earth-conscious shop of the future. The pop-up, located at The Corner Shop on the ground floor of Selfridges Oxford Street from April 4th to April 30th, featured DIRTEA’s innovative mushroom-based coffee shop with a menu including products like Mushroom Coffee Super Blend and Chaga Mushroom Powder. As part of the event, DIRTEA collaborated with David Gandy Wellwear for eco-conscious uniforms, offering a glimpse into the future of wellness and sustainable nutrition.
