Coronation Street unveils new Sainsbury’s store facade
A Sainsbury’s and Argos store made its debut on ITV’s Coronation Street last night as part of a product placement partnership.
Announced earlier this year after Argos renewed its headline sponsorship of the programme, the store has been kept under wraps on-screen behind hoardings since July.
Subscribe to TRBFollowing its ‘opening’, the store will be operational on-screen with Sainsbury’s bags for life and products woven into the day-to-day lives of the on-screen families and residents of Weatherfield.
Laura Boothby, head of campaigns at Argos, said: “We’re looking forward to watching the Coronation Street cast walk the legendary cobbles into our newest Sainsbury’s Local store.
“We know our customers have been eagerly waiting to spot the new store and we’re thrilled that everyone’s favourite characters, from Ken Barlow to Chesney Brown, can now pick up some groceries or Argos orders quickly and easily on The Street!”
