Chicago Town launches multi-million pound campaign
Chicago Town has invested £2.5 million in a new multimedia advertising campaign as it looks to showcase its range of frozen pizzas and toppings.
The move follows a successful period for the Dr Oetker owned brand which has seen sales of the Chicago Town Tiger Crust range grow by nearly 29% year-on year in 2021.
The new campaign is running across TV, social, digital and OOH including bus supers, rail transitions, bus stop wraps and fly posting. It also has a high impact presence at London ‘s Waterloo station where the brand will offer sampling opportunities.
Rachel Bradshaw, marketing manager at Dr Oetker, said: “We know that pizza fans love our delicious flavour and value our generous toppings. This new campaign will encourage even more pizza moments while showcasing our fully loaded taste credentials. We’re really excited to have extended into out of home formats to increase the reach and the impact of our existing masterbrand campaign.”
