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Central England Co-op introduces new value range

Central England Co-op has introduced a new value range of own-brand food and grocery essentials as it looks to attract budget conscious shoppers. The new Co-op…

FOOD & DRINK

Central England Co-op introduces new value range

12 November, 2020 | by Angela Beevers

Central England Co-op has introduced a new value range of own-brand food and grocery essentials as it looks to attract budget conscious shoppers.

The new Co-op Honest Value range includes British fresh meat and Fairtrade products, fruit, vegetables, ready meals, soft drinks and dairy items, as well as household goods.

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Andy Peake, commercial director at Central England Co-op, said: “As the impact of Coronavirus pandemic continues to hit our communities we are determined to offer greater options to help customers and members in balancing their budgets.

“The Honest Value range offers good, honest prices, as well as a great selection of everyday products which stay true to our Co-op values and standards, including being fairly-sourced.”

Central England Co-op operates over 260 stores across 16 counties.