BP and Uber drive delivery growth with new global partnership
BP has extended its convenience delivery partnership with Uber Eats to enable it to expand its existing local arrangements to reach more consumers around the world.
The new partnership covers retail sites in Australia, New Zealand, Poland, South Africa and the west coast of US. Sites in the UK and eastern US will be added to the app for the first time this year and there are plans to launch in other European markets from 2023.
The move means that BP is the first convenience retailer to team up with Uber Eats on a global level. It is now aiming to have more than 3,000 retail locations available on the delivery platform over the next three years as part of its strategy to expand its delivery footprint as more customers look to have food, groceries and everyday essentials brought to their doors.
Emma Delaney, executive vice president of customers and products at BP, said: “We’re thrilled to team up with Uber Eats globally giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites. We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023,”
BP’s 20,500 retail sites across the world offer a range of products tailored to local markets such as hot and cold drinks and food-for-now, as well as staple groceries, fresh produce and ready meals. Wine, beer and flowers are also part of the offering.
The company said UK customers will be able to access a range of Wild Bean Café items and other branded food and products via Uber Eats. The first 120 UK sites are due to go live on the platform by the end of June.
Meanwhile, the US offering will be made available to BP’s network of independently owned retail locations to support the growth of their businesses.
Pierre Dimitri Gore-Coty, Uber’s SVP of global delivery, said: “With more than 20,500 locations around the world, BP’s reach is enormous -making them critical partners as we pursue our ambitions of helping consumers across the world get what they need delivered to their doorsteps. We are proud to support this next phase of the company’s convenience growth through this delivery partnership and look forward to deeper collaboration in the future.”
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