Bird & Blend unveils Moomin themed tea range and store activation
Bird & Blend has transformed the cafe in its London Portobello store into a Moomin inspired space as part of a collaboration on its first range of teas with the brand.
Inspired by the stories of Finnish author Tove Jansson, the activation is exclusive to the shop and will run until 13 August.
Subscribe to TRBCustomers can browse Moomin books in a dedicated book nook featuring Jansson’s original novels, take part in Moomin colouring activities at a picnic bench, and order limited-edition Moomin Midsummer drink specials, including the Berry Basket Iced Matcha Latte and Cosy Comforts Iced Tea.
Bird & Blend’s partnership with Moomin has also included the launch of the Moomin House Cosy Comforts Tea, with all products available to purchase in-store.
In addition to its online shop, Bird & Blend Tea operates 31 stores across the UK.
