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Bestway hails strong growth for Best-One

Bestway has announced that its largest symbol brand Best-One has seen the strongest growth of tracked convenience brands across the twelve weeks 17 October. The brand… View Article

FOOD & DRINK

Bestway hails strong growth for Best-One

Bestway has announced that its largest symbol brand Best-One has seen the strongest growth of tracked convenience brands across the twelve weeks 17 October.

The brand increased its share of occasions by +1.2ppts.

Bestway said the information was highlighted in Lumina Intelligence’s Convenience Tracking Programme which takes key metrics around basket size, frequency, and how spend has changed when compared with the previous 12 weeks.  It also looks at the method of purchase and whether on demand convenience is growing alongside evaluating how shopper demographics may be shifting.

Mike Hollis (pictured), Bestway’s director of retail, said the brand’s growth may have been driven by a recent recovery in the news mission.

He explained: “The Central Tracking Programme shows us that newsagent missions increased by +2ppts during this 12-week period as older consumers become less risk-averse due to the rollout of booster vaccines.

“Furthermore, shopping trips in Convenience are becoming more planned with top-up (planned) seeing a +1ppt increase.”

Best-One is currently investing heavily in fresh innovation as well as digital platforms and trials around a the hybrid offering of its stores.

Hollis added: “We can see that frequency of shopping increased by +4%, indicative of smaller shops more often, as summer holidays and good weather meant increased spending for more people. And top up – both planned and distress – saw share of mission increases of +1ppts and +2ppts respectively, aligning with the increase in basket size.

“The coming 12 weeks will also give us further fascinating insights into how consumer behaviours may be shifting and with the festive season about to shift up a gear – it will be highly competitive period as the sector competes for share of market.”

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