THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Berry Bros. & Rudd opens new London shop

Berry Bros. & Rudd has opened a new specialist wine and spirits shop on London’s Pall Mall. The store is just around the corner from the… View Article

FOOD & DRINK

Berry Bros. & Rudd opens new London shop

Berry Bros. & Rudd has opened a new specialist wine and spirits shop on London’s Pall Mall. The store is just around the corner from the company’s original premises at 3 St James’s Street.

The company said the additional site will mean customers will benefit from a shop dedicated and designed to meet changing retail needs whilst remaining on the same corner of St James’s that has been home to the family-owned company since 1698.

Berry Bros. & Rudd’s historic office at No.3 St James’s Street, which was converted for retail as recently as 1994, will revert to its original role as a dedicated venue offering customers wine-related services, events and advice.

Dan Jago, chief executive at Berry Bros. & Rudd, said: “Expanding our footprint on this special corner of St James’s builds on our legendary customer proposition and helps cement our role as the UK’s most highly regarded and long-serving wine merchant. With event spaces, consultancy rooms, private dining, wine education and now a modern retail outlet, Berry Bros. & Rudd is truly a one of a kind destination for wine and spirits in the heart of London.

“No.3 St James’s Street will remain the front door to the business. Although it is closing briefly for refurbishment, when it reopens on 12th June we look forward to receiving customers there once again.”

The new shop will showcase 1,000 wines and spirits, a 300-strong Fine Wine Reserve and a rotating selection of 24 products available on Enomatic machines for sampling at the push of a button.

Chairman Simon Berry added: “When I first started working for the family business 40 years ago, No.3 St James’s Street wasn’t really a shop. It was known as the office and customers would come in to be greeted by one of the shop assistants and handed a price list. Wine was very much kept in the cellar.

“No.3 was never designed for retail, and that is why we’re all so thrilled to have this opportunity to open 63 Pall Mall. Designed specifically as a shop, our new space means we’ll be able to offer our customers better service than ever before.”

In 2015 Berry Bros. & Rudd opened its Sussex Cellar – a dual level venue created for customer events – and last year new private dining and tasting rooms were opened on the 2nd floor above No.3 St James’s Street.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY