Berry Bros. & Rudd opens new London shop
Berry Bros. & Rudd has opened a new specialist wine and spirits shop on London’s Pall Mall. The store is just around the corner from the company’s original premises at 3 St James’s Street.
The company said the additional site will mean customers will benefit from a shop dedicated and designed to meet changing retail needs whilst remaining on the same corner of St James’s that has been home to the family-owned company since 1698.
Berry Bros. & Rudd’s historic office at No.3 St James’s Street, which was converted for retail as recently as 1994, will revert to its original role as a dedicated venue offering customers wine-related services, events and advice.
Dan Jago, chief executive at Berry Bros. & Rudd, said: “Expanding our footprint on this special corner of St James’s builds on our legendary customer proposition and helps cement our role as the UK’s most highly regarded and long-serving wine merchant. With event spaces, consultancy rooms, private dining, wine education and now a modern retail outlet, Berry Bros. & Rudd is truly a one of a kind destination for wine and spirits in the heart of London.
“No.3 St James’s Street will remain the front door to the business. Although it is closing briefly for refurbishment, when it reopens on 12th June we look forward to receiving customers there once again.”
The new shop will showcase 1,000 wines and spirits, a 300-strong Fine Wine Reserve and a rotating selection of 24 products available on Enomatic machines for sampling at the push of a button.
Chairman Simon Berry added: “When I first started working for the family business 40 years ago, No.3 St James’s Street wasn’t really a shop. It was known as the office and customers would come in to be greeted by one of the shop assistants and handed a price list. Wine was very much kept in the cellar.
“No.3 was never designed for retail, and that is why we’re all so thrilled to have this opportunity to open 63 Pall Mall. Designed specifically as a shop, our new space means we’ll be able to offer our customers better service than ever before.”
In 2015 Berry Bros. & Rudd opened its Sussex Cellar – a dual level venue created for customer events – and last year new private dining and tasting rooms were opened on the 2nd floor above No.3 St James’s Street.
