Finsbury Food Group expands Mary Berry cake range
Speciality baker Finsbury Food Group is expanding its partnership with Mary Berry by launching two new cakes as part of its supermarket range.
With the Queen of Cakes’ retail brand now worth over £3.7 million, the new Bundt cakes will launch online and in-store nationwide at Sainsbury’s from 1 September and Tesco from 6 September.
Both products have been created through Finsbury’s research and development programme and have been inspired by Berry’s own signature recipe. They will join her existing supermarket cake range, which includes the best-selling Lemon Yoghurt Loaf Cake.
Thomas McInally, brand manager at Finsbury Food Group, said: “After investing time and resource into creating these new and innovative products, we are confident that our much-loved Mary Berry cake range will continue to not only meet but exceed the high expectations of consumers and customers alike.
“After already experiencing much success through our previous collaborations, and with the strength of the Mary Berry brand, we are certain that the new Bundt cakes will once again showcase the market-leading expertise and the high quality products Finsbury and Mary Berry are known for producing together.”
First launched to supermarkets in April 2017, the range also includes Mary Berry Celebration Rose Cake and Mary Berry Chocolate & Orange Loaf.
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