Asda to donate one million breakfasts
Asda is to give away a million breakfast meals to mark its ten-year partnership with FareShare, the UK’s biggest charity fighting hunger and tackling food waste.
Consisting of a portion of cereal and fruit, the breakfasts are being provided via Asda’s wholly-owned subsidiary IPL for supply to the Magic Breakfasts programme via FareShare. The programme delivers free breakfasts to school children facing hunger through its work with primary, secondary, ASL / Special Educational Needs schools and pupil referral units.
Asda has worked in partnership with FareShare since 2013 and, in that time, has provided the equivalent of over 30 million meals of surplus food from its stores and depots. This food has then been redistributed by FareShare to over 7,000 separate charities and community groups.
Kris Comerford, chief commercial officer for food at Asda, said: “Our partnership with FareShare has already helped to provide thousands of Charites and community groups with much-needed support and simultaneously helped to reduce the amount of food that goes to waste.
“We are incredibly proud to have been able to work with FareShare to help in our communities and we know that these million breakfasts will go some way to helping those in need this Christmastime.”
