Sainsbury’s to donate £3 million to fight food poverty this Christmas
Sainsbury’s will donate £3 million to fight food poverty this Christmas as it looks to help people in need during the cost-of-living crisis.
As part of this, the supermarket has launched the Nourish the Nation campaign with longstanding charity partner Comic Relief in which it will encourage customers to donate. Sainsburys will then match donations up to £1.5 million.
It will also donate a further £1.5 million to key food distribution networks through Comic Relief’s On the Breadline Winter cost-of-living Christmas appeal. Sainsbury’s said £500,000 of the funds will be going to its long-term partner FareShare,
Ruth Cranston, director of corporate responsibility and sustainability at Sainsbury’s, said: “With more challenging months ahead, support for those facing food poverty has never been more critical. We know how difficult the rising cost of living is for so many communities across the country which is why we’ve launched our new community programme Nourish the Nation, to help ensure that people have access to the food they need right now, whilst also helping to prevent those who are most at risk from facing food insecurity in the future.”
