Asda sees ‘green shoots’ in sales performance
Asda has reported that its first quarter revenue declined by 5.9% but said it is seeing ‘green shoots’ in its sales performance.
In the three months to 31 March 2025, revenue came in at £5 billion when fuel was excluded.
Subscribe to TRBMeanwhile, like-for-like sales in the four months to the end of April, adjusted to include the peak Easter trading period, fell by 3.1% to mark a 1.1% improvement on the fourth quarter of 2024. Asda said it has delivered a further improvement in its like-for-like performance in May.
The supermarket also confirmed that its George at Asda brand Asda Express performed well in the quarter with like-for-like sales up 3.5% and 6% respectively.
During the period, Asda relaunched its Rollback to Asda Price programme which has resulted in more than a third of its range having prices lowered. The supermarket has also been working to improve product availability, which has increased from 90% to 95% since January.
Allan Leighton, Asda’s executive chairman, said: “Earlier this year we set out a clear ambition to make Asda the number one choice again for value-conscious families. To deliver this, we are making a material investment to move our entire range to a new, lower Asda Price by the end of next year. We’re making good progress – with around 10,000 products at these lower price points – and customers are seeing the difference in their pockets.
“There has been a striking improvement in availability, which is now up to 95%, and our customer satisfaction measures have improved too. Although we are seeing the green shoots in sales performance, there is a long way to go, and we remain firmly focussed on widening the price gap over other full-service supermarkets to give customers the savings they expect every time they shop at Asda.”
