Asda pledges £300,000 to support Community Alcohol Partnerships in 2025
Asda has pledged £300,000 in financial support in 2025 for Community Alcohol Partnerships (CAP), an organisation that sets up and supports local partnerships that aim to reduce alcohol harm in children and young people.
The supermarket’s partnership with CAP began in 2009, and last year it pledged £1 million in funding over three years. This latest instalment of that commitment will be used to support the expansion of CAPs across the country and enhance the scope and quality of the services they deliver in local communities.
The initial funding provided in 2024 enabled CAP to achieve growth in the North of England, a key high harm region for underage drinking. This included undertaking data and research analysis to help to provide evidence and greater understanding of the issue to raise awareness and understand how to tackle it.
The funding also directly supports positive activities for children and young people, encouraging greater uptake of CAPs and contributing to reductions in crime, anti-social behaviour, and alcohol-related harm, particularly among those most at risk in CAP communities.
Asda said point-of-sale signage throughout its in-store beer wines and spirits aisles will continue to direct customers to further guidance from the UK’s Chief Medical Officers and highlight the risks of underage alcohol supply.
Kris Comerford, chief commercial officer at Asda, said: “We are proud of our ongoing support for CAP and to enable them to keep on providing real-world benefits to our communities. At Asda, we recognise the importance of ensuring a healthy, alcohol-free, childhood. And by building on the funding we supplied last year to CAP we will continue to enable the provision of vital support to at-risk groups in our communities.”
Kate Winstanley, director of CAP, added: “We are absolutely delighted that Asda is continuing to support our Innovation Fund. This funding is crucial in enabling local CAPs to develop and deliver impactful projects that make a real difference to the lives of young people. Last year the Innovation Fund was four times oversubscribed which highlights just how important funding like this is.”
