Asda launches new food-to-go concept
Asda is launching a new food-to-go concept that is designed to drive shoppers into stores.
The Asda Food Hub will initially be trialled in the supermarket’s Dagenham and Leicester stores where there will be concessions serving barista-style coffees alongside premium grab-and-go options like sandwiches and cakes.
The food will change throughout the day and will include breakfast, lunch and afternoon snack options, as well as meal deal offerings. Shoppers will be able to place their orders using touchscreen tablets for quick and efficient service.
If the concept performs well, Asda is planning to roll out it to further stores across the UK.
Alongside the new launch, Asda will also be refreshing 10 of its pizza and hot food counters across its estate. The counters at Ipswich, Killingbeck, Havant, Haydon, Walton, Doncaster, Longwell Green and Gateshead will undergo a makeover to bring them in line with the Asda Food Hub brand and experience. The update will also see a host of new dishes and deals added to the menu, including a new hot pizza range.
An Asda spokesperson said: “We’re incredibly excited to be launching Asda Food Hub and bringing the hot food counters at some of our stores a makeover in line with this experience. We’re always looking for ways to give shoppers more quality choices at affordable prices and the new Asda Food Hub is a great example of us investing in our stores to be able to provide that for shoppers.
“We also know how much customers already love our pizza counters so are pleased to be able to elevate this offering, giving our customers easy solutions that rival restaurant and takeaway quality, without the hefty price tag!”
The launch of the Asda Food Hubs follows the supermarket’s £1.2 million revamp of its traditional food-to-go range of sandwiches, salads and wraps.
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