Asda launches first meal deal
Asda has announced the launch of its first ever fixed price Meal Deal as part of its Food to Go offering.
This will replace the supermarket’s current 3 for 2 deal at its Food to Go counters.
Subscribe to TRBAvailable in all 478 Asda Express stores, the Meal Deal includes a main, snack and drink for £3.74.
Shoppers can choose from a selection of own label ‘to go’ products like an Asda Chicken and Bacon Sandwich and Asda Apple Slices with a Toffee Dip.
The deal also includes branded items like the Doritos Tangy Cheese Tortilla Grab Bag Crisps and Coca Cola Zero.
All products within Asda’s food to go fixture are included in the set price, with 132 mains, 336 snacks and 222 drinks to choose from.
Amy Wotherspoon, the buyer of Food to Go at Asda, said: “At Asda, we believe great value should be available to everyone.
“That’s why we’re launching the new £3.74 Meal Deal that is completely open to all customers – with no app or membership required, and a big range of products to choose from so there’s something for everyone.”
The supermarket is predicting that it will sell over 700,000 Meal Deals in the first week.
