Aldi launches 25th Scottish Beer Festival
Aldi has unveiled the beers that are included in its 25th Scottish Beer Festival.
The event will showcase 30 craft beers from 11 breweries across the country and includes products from Scotland’s Brewery of the Year.
Taking place across all 98 of Aldi’s Scottish stores, the festival is worth over £100,000 to the breweries involved and gives customers the chance to try everything from black IPAs to chocolate stouts and fruity pale ales to crisp lagers, with prices starting from £1.49.
As part of the in-store activation, Aldi shoppers will also have the opportunity to try a range of award-winning craft beers, including Aberdeen-based Fierce Beer, which was recently crowned Scottish Brewery of the Year at the 2021 Scottish Beer Awards.
Graham Nicolson, group buying director at Aldi Scotland, said: “Reaching the significant milestone of 25 Aldi Scottish Beer Festivals has been a long-term objective for Aldi. The craft beer industry in Scotland has grown immensely since the festival’s inception and I am very proud of the strong partnerships we have built with local Scottish breweries over this time.
“Year after year, our Scottish Beer Festival supports and recognises the very best of Scottish craft beer and the breweries behind them. We have worked with over 80 breweries across all our Scottish Beer Festivals, which have generated sales of over £3 million for the Scottish brewing industry and we do not intend to stop there. I am so pleased that our customers can enjoy these unique brews at everyday Aldi prices.”
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