Aldi confirmed as cheapest supermarket by independent survey
Aldi has been confirmed as the UK’s cheapest supermarket in a new independent price comparison survey.
According to trade magazine The Grocer, the retailer offered the lowest price on a basket of 33 everyday items when compared to rivals Lidl, Tesco, Asda, Sainsbury’s and Morrisons.
The analysis found that a basket of 33 products, which included items ranging from milk to mango chunks, cost nearly 24% more at the average Big Four supermarket than at Aldi. Furthermore, it was nearly £26 cheaper than the same basket at Waitrose.
The retailer was also found to offer the lowest prices on 29 of the items on the publication’s list.
Julie Ashfield, managing director of buying at Aldi, said: “We are incredibly proud to offer the lowest grocery prices in Britain, and independent surveys like this are so important as they lay bare just how much customers can save every time they shop with us.
“For every fiver spent at the full-price supermarkets, people could save nearly a pound by shopping at Aldi.”
Aldi operates more than 990 stores nationwide.
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