Zalando takes next step in strategic partnership with Nike
Online fashion retailer Zalando has taken the next step in its strategic partnership with Nike in a move that will allow its customers to shop for Nike member-exclusive products on the Zalando platform and be granted early access.
By linking their Nike account to Zalando, customers in Germany, Austria, the Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy and Poland will be able to access a selection of products available to Nike members only.
David Schneider, Zalando co-chief executive, said: “We are thrilled to now take this partnership to the next level by offering our customers exclusive benefits when shopping for Nike on our platform.
“Engaging in this new connected partnership we strengthen our efforts to best serve Zalando customers with Nike’s innovative sport lifestyle footwear and apparel, compelling connected member benefits and distinctive experiences.”
The experience will be rolled out across all ten markets starting with Austria this month.
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