Zalando relaunches Zircle App
Online fashion retailer Zalando has relaunched its Zircle App with new features as it looks to make buying and selling pre-owned fashion easier than ever for its customers.
Marketplace users in Germany, where the Zircle app is currently available for female clothes, can now access free and tracked shipping with DHL. They also have the option to return items they have purchased from other users and receive a Zalando gift voucher for the value of the item.
The retailer said it is planning to add the option of selling and buying men’s clothing in the community soon.
Torben Hansen, VP of recommerce at Zalando, said: “Relaunching our Zircle App marks another milestone in offering customers the most relevant pre-owned fashion experience in the market.
“We are the first platform in Germany to offer customers the possibility to return items they have purchased from other Zircle users to Zalando.
“Combined with free and tracked DHL shipping, sponsored by us, integrated directly as a no-print QR code in the app, we elevate the convenience of a community marketplace to the service level customers know and love from Zalando.”
Launched in Germany under the name Wardrobe in 2018, Zalando Circle complements the retailer’s pre-owned category offering that is currently available in 13 of Zalando’s 23 European markets.
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