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Matalan relaunches loyalty scheme

Matalan has relaunched its established customer rewards programme with the new name of Matalan Me. The retailer said it has also transformed the customer experience online… View Article

GENERAL MERCHANDISE

Matalan relaunches loyalty scheme

Matalan has relaunched its established customer rewards programme with the new name of Matalan Me.

The retailer said it has also transformed the customer experience online and revamped the programme with more personalised benefits that can be accessed via its app and digital reward card.

Customers signing up to the new programme will be able to take advantage of exclusive discounts and rewards, birthday treats and early access to the Matalan Sale. When using the scheme both online and instore, they will also have the chance to win their entire shopping basket for free, every time they shop.

The new offering has been designed following detailed customer research, focus groups and market research. Matalan first introduced its rewards scheme in 1985 and it now caters to more than eight million loyal customers a year.

Nicola Travis, head of CRM at Matalan, said: “It’s a fantastic milestone for Matalan, relaunching a popular scheme with so much history and customer engagement has been an important and exciting exercise and the result of a wide-reaching project within our team, with our internal colleagues and with the support of our external partners.

“Matalan Me is a key part of our forward-looking customer strategy, and we’re monitoring the launch now to enable us to develop the scheme further to ensure we continue to drive customer participation and loyalty.”

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