THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Zalando introduces first adaptive fashion collection

Zalando has launched its first adaptive fashion collection as part of its commitment to provide an inclusive assortment and experience for underrepresented groups by 2025. The… View Article

FASHION

Zalando introduces first adaptive fashion collection

Zalando has launched its first adaptive fashion collection as part of its commitment to provide an inclusive assortment and experience for underrepresented groups by 2025.

The 140-strong range includes clothing and footwear for women and men and spans private labels Zign, Pier One, Anna Field, Yourturn and Even & Odd.

In addition, Zalando is adding Tommy Hilfiger’s adaptive collection to its offering across the nine markets of Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Poland and Switzerland. This includes over 130 styles in menswear, womenswear and kidswear.

Sara Diez, VP category women and private labels at Zalando, explained: “Our vision is to be the Starting Point for Fashion that is welcoming to everyone. We see a gap in the fashion market — finding fashionable adaptive clothing still represents a challenge for disabled people.

“By launching adaptive collections under our Private Labels and introducing the Tommy Hilfiger Adaptive collection to our customers, we hope to contribute to solving this challenge and offer a varied selection of stylish adaptive fashion across price and size in one place.”

Zalando has also launched an adaptive fashion hub on its website which includes dedicated adaptive collection pages and a flag for identifying adaptive styles. It is also running a dedicated marketing campaign called “Embrace what makes you, you” to raise awareness of the offering.

Diez added: “We want to learn from the disabled community and inspire our partners, so that together we can continue building a delightful experience for our disabled customers and making fashion even more inclusive.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News