Zalando introduces first adaptive fashion collection
Zalando has launched its first adaptive fashion collection as part of its commitment to provide an inclusive assortment and experience for underrepresented groups by 2025.
The 140-strong range includes clothing and footwear for women and men and spans private labels Zign, Pier One, Anna Field, Yourturn and Even & Odd.
In addition, Zalando is adding Tommy Hilfiger’s adaptive collection to its offering across the nine markets of Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Poland and Switzerland. This includes over 130 styles in menswear, womenswear and kidswear.
Sara Diez, VP category women and private labels at Zalando, explained: “Our vision is to be the Starting Point for Fashion that is welcoming to everyone. We see a gap in the fashion market — finding fashionable adaptive clothing still represents a challenge for disabled people.
“By launching adaptive collections under our Private Labels and introducing the Tommy Hilfiger Adaptive collection to our customers, we hope to contribute to solving this challenge and offer a varied selection of stylish adaptive fashion across price and size in one place.”
Zalando has also launched an adaptive fashion hub on its website which includes dedicated adaptive collection pages and a flag for identifying adaptive styles. It is also running a dedicated marketing campaign called “Embrace what makes you, you” to raise awareness of the offering.
Diez added: “We want to learn from the disabled community and inspire our partners, so that together we can continue building a delightful experience for our disabled customers and making fashion even more inclusive.”
