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Watches of Switzerland unveils new ‘Calibre Room’ in London flagship

Watches of Switzerland’s flagship showroom on London’s Regent Street has undergone a major refurbishment. The work has included a reconfiguration of the ‘Calibre Room’, the introduction… View Article

FASHION

Watches of Switzerland unveils new ‘Calibre Room’ in London flagship

Watches of Switzerland’s flagship showroom on London’s Regent Street has undergone a major refurbishment.

The work has included a reconfiguration of the ‘Calibre Room’, the introduction of an MB&F boutique and a refurbishment of the Vacheron Constantin boutique.

Spanning 218 square metres, the ‘Calibre Room’ now features brand boutiques for Breitling, Tudor, Hublot, Panerai, Zenith, TAG Heuer and Longines. It has been designed to give customers a more immersive brand experience with larger spaces, seated areas, and an enhanced product offering.

The showroom also has a boutique for MB&F on the Burlington floor which is one of only two places where the brand can be purchased in the UK.

Owner and creative director of MB&F Maximilian Büsser said: “London is an essential hub within the watchmaking world. We were present here for about a decade, but then took a break for several years until we found the perfect retail partner with Watches of Switzerland and the beautiful Regent Street location. We are thrilled to be back.”

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