Ted’s Grooming Room to make the cut in London’s Fulham Road
Ted’s Grooming Room is to launch a new store at 283 Fulham Road by early September.
The 645 square foot traditional barbershop has been designed in-house with a 1920s cinema theme. It will feature the brand’s traditional barber chairs and eclectic décor and will aim to provide customers with immersive and intimate experience. It will also offer authentic Turkish grooming services, including massages, a hot towel service and ear-flaming.
Since it was founded nearly 15 years ago, the brand has expanded rapidly and become a staple in London’s West End, the City and Canary Wharf.
Muzaffer Muharremoglu, managing director at Ted’s Grooming Room, said: “London is our home, and we know immediately when we find the right next barbershop location that is reflective of our brand. Our Fulham Road launch is part of our specific expansion plans in the capital and this particular part of the city is key for us as it benefits from high visitor numbers but also a strong residential community that we want to capitalize on. Whether you want the Full Ted Service, or to Cut a Long Story Short, Ted’s has got you covered.”
The news follows wider Sloane Stanley announcements for the King’s Road, including the recent opening of Heal’s and a new upsized shop for Sleep.8 which is set to launch following a £200,000 investment.
Hannah Grievson, property director at Sloane Stanley, said: “Ted’s Grooming Room will be a fantastic addition to Fulham Road and builds upon our beauty offering, including the popular Face Gym flagship, in tandem with growing demand within this sector, especially from our male visitors and local residents. The unique style and barbershop aesthetic will sit well alongside our creatively driven tenants and we anticipate a distinct synergy with the character seen across the Sloane Stanley estate.”
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