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Viktor & Rolf names FKA twigs as face of new Good Fortune fragrance

Luxury fashion brand Viktor & Rolf has announced that FKA twigs has become the face of its new Good Fortune fragrance. The Grammy Award-nominated singer will… View Article

FASHION RETAIL NEWS UK

Viktor & Rolf names FKA twigs as face of new Good Fortune fragrance

Luxury fashion brand Viktor & Rolf has announced that FKA twigs has become the face of its new Good Fortune fragrance.

The Grammy Award-nominated singer will feature in a ‘new-genre’ campaign film that was directed by Andrew Thomas Huang and features a soundtrack tailor-made by FKA twigs.

Meanwhile, the campaign’s still photography was created by legendary fashion photographers Inez & Vinoodh.

Viktor & Rolf designers Viktor Horsting and Rolf Snoeren said: “We’ve been fans of twigs for years and we’re happy to welcome her to the Viktor & Rolf family. Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for Good Fortune.”

Viktor & Rolf said the release of the new fragrance follows the ongoing success of its Flowerbomb fragrance that was launched in 2005.

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