Emma Watson fronts Prada’s new women’s fragrance campaign
Actor and UN Women Goodwill Ambassador Emma Watson is fronting the campaign for Prada Beauty’s new women’s fragrance, Paradoxe.
In her first collaboration with the luxury brand, the Harry Potter star has also made her directorial debut through the creation of the refillable fragrance’s film short.
Yann Andrea, Prada Beauty International general manager, said: “Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance. Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity.”
Prada Beauty is also working with Watson and Good On You to improve its sustainability, ethical and disclosure practices.
