Two sustainable fashion brands join line-up at London’s Seven Dials
Shaftesbury has announced that two sustainable fashion brands have joined its line-up at London’s Seven Dials shopping district.
Outdoor clothing retailer Meander Apparel has launched its first permanent store in England in a 783 square foot unit at 18 Earlham Street. Meanwhile contemporary womenswear brand Rakha has opened a 699 square foot flagship at 46 Monmouth Street.
Meander offers a range of functional menswear, womenswear and accessories with all clothing made from premium performance fabric that is recycled, organic or low impact, and manufactured ethically in European factories.
Rakha’s store stocks the retailer’s range of contemporary, yet classic, collections that are made using biodegradable materials by green manufacturers across Europe.
Jill Henry, Meander co-founder said: “Meander is a brand based on a passion for outdoors and sustainability – placing our commitment to the planet at the forefront of our brand values. As such, it was imperative for us to open our flagship store in a community that attracts and champions socially conscious brands, which Seven Dials is renowned for. We’re thrilled to have become a part of the Seven Dials community and look forward to welcoming customers ahead of the Christmas trading period.”
Gozde Taskin, creative director and founder of Rakha, added: “Rakha strives to promote an environmentally friendly process of creating, buying and disposing of clothes. We feel that opening our flagship store in such an innovative community like Seven Dials closely aligns with our values. We are excited to join the other eco-conscious brands in such a prime London location.”
The openings follow a string of retail activity within Seven Dials, including the launch of four new flagship stores on Neal Street. These include minimalistic clothing brand Absence of Colour, independent watchmaker Mr Jones Watches, lifestyle brand Rockett St George and My Runway Group. The latter brings together over 200 small black owned businesses in one store.
Samantha Bain-Mollison, retail director at Shaftesbury, said: “Sustainability has always been central to Shaftesbury’s long-term strategy, and at Seven Dials we work consistently hard to curate a diverse community of thoughtful and socially conscious brands, so it’s fantastic to welcome Meander and Rakha. Having two such authentic and innovative brands open their flagship stores is an exciting venture for Seven Dials.”
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