Tommy Hilfiger appoints global chief marketing officer
Tommy Hilfiger has appointed Virginia Ritchie as global chief marketing officer.
A 13-year veteran of the brand’s parent company PVH, Ritchie previously led global consumer engagement for Tommy Hilfiger with responsibility for bringing the brand’s campaigns, activations, and products to life for consumers across all marketing and commercial touch points.
Prior to that, she worked in senior marketing leadership positions across the Americas, EMEA and APAC.
In her new position, Ritchie reports to Martijn Hagman, chief executive of Tommy Hilfiger Global & PVH EMEA, and oversees all aspects of the global marketing organisation.
Hagman said: “Virginia is an experienced and respected brand leader within our organisation. Over the last 13 years with PVH, she has developed a deep understanding of the Tommy Hilfiger brand DNA and has been a champion for the transformations and evolutions that keep Tommy Hilfiger aspirational and relevant for our consumers.
“Virginia’s leadership will help us win with the consumer by leaning into the many strengths of our global Tommy Hilfiger brand.”
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