The Little Loop appoints Gwynn Milligan as a non-executive director
The Little Loop has appointed former JoJo Maman Bébé chief executive Gwynn Milligan as a non-executive director.
The news comes as the business gets set for a new chapter by expanding from kidswear to adult fashion as Lloop.
Subscribe to TRBThe company said Milligan will bring deep retail expertise and a nuanced understanding of what brands need to thrive in today’s challenging retail environment.
Charlotte Morley, founder and chief executive of The Little Loop, said: “We’ve spent years building the infrastructure for true garment circularity — one that truly works for brands and for customers
“Gwynn’s experience and understanding of what drives both commercial success and customer trust will help us scale responsibly, while remaining alive to the needs of our brand partners.”
In addition to JoJo Maman Bébé, Milligan has also previously worked with companies such as Jaeger, Bank Fashion, Reiss, Cocosa and ASOS. She is also a non-executive director at Polam O. Pyret.
Milligan said: said: “What excites me about The Little Loop is its potential to redefine the relationship between brands and customers. It’s not just about sustainability — it’s about creating smarter, more connected and responsible retail experiences that reward everyone involved.”
Morley added: “Having someone who truly understands the pressures and priorities of our brand partners will be transformative,” added Charlotte. “Gwynn bridges the worlds of established retail and its shift to sustainability, which is exactly where The Little Loop lives.”
