PO.P appoints Gwynn Milligan as non-executive director
Swedish childrenswear brand PO.P has appointed former JoJo Maman Bébé chief executive Gwynn Milligan as a non-executive director.
The retailer said the appointment adds significant retail and sector-specific expertise to its board as it continues to grow its business internationally.
With more than 30 years of international retail experience, Milligan has held senior leadership roles across EMEA, North America, Australasia, India, and Brazil. Most recently, she headed up British childrenswear retailer JoJo Maman Bébé where she led the company through a significant digital transformation. Prior to that, she held leadership positions at ASOS and JD Sports.
Johan Conradsson, acting chairman of the PO.P board, said: “We are thrilled to welcome Gwynn Milligan to the PO.P board at this pivotal moment in our brand’s evolution.
Subscribe to TRB“With her proven track record of driving digital transformation, international expansion and commercial growth at leading children’s and fashion retailers – including her recent success at JoJo Maman Bébé – Gwynn brings exactly the strategic know‑how we need as we accelerate our growth in the UK and beyond.
“Her expertise in scaling retail operations and building customer‑first brand propositions means we are now better equipped than ever to convert PO.P’s premium heritage into measurable market growth.”
