THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Ted Baker forms joint venture for China

Fashion retailer Ted Baker has entered into an agreement with Shanghai LongShang Trading Company to create a joint venture for the markets of China, Hong Kong… View Article

FASHION

Ted Baker forms joint venture for China

Fashion retailer Ted Baker has entered into an agreement with Shanghai LongShang Trading Company to create a joint venture for the markets of China, Hong Kong and Macau.

The deal will involve Ted Baker selling a 50% stake in its wholly owned subsidiary Ted Baker Hong Kong to Shanghai LongShang Trading Company for around £5.7 million.

Shanghai LongShang Trading Company will assign its rights under the joint venture to a newly incorporated Hong Kong investment vehicle to be wholly owned and formed by LongGoal Holdings and Infra-Apparel Group.

While being conditional on approval from three Chinese governmental authorities, the joint venture will be responsible for operating Ted Baker exclusively in mainland China, Hong Kong and Macau and will help the retailer to drive long-tem expansion in the region. 

Ted Baker has opened eight stores in the region in recent years including three stores in Hong Kong and five stores and one outlet store in China.  

Lindsay Page, acting chief executive of Ted Baker, said: “We are very excited about the next stage in the growth of Ted Baker across the significant Chinese market.  

“In LongGoal and Infra-Apparel, we have extremely capable partners that bring local market expertise to our brand and already well-established design, buying and merchandising skillset.  We firmly believe that China has the long-term potential to become one of the largest single global territories for the Ted Baker brand.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference