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Ted Baker appoints chief customer, marketing and digital officer

Ted Baker has named former Esprit executive Jason Beckley as its new chief customer, marketing and digital officer. Beckley, who joins the retailer today, will lead… View Article

FASHION

Ted Baker appoints chief customer, marketing and digital officer

Ted Baker has named former Esprit executive Jason Beckley as its new chief customer, marketing and digital officer.

Beckley, who joins the retailer today, will lead brand, marketing, customer and digital as Ted Baker pushes ahead with its transformation plan.

Beckley was interim chief marketing officer at Esprit and has held marketing and brand strategy roles for high profile brands including Ralph Lauren, Alexander McQueen, Clarks, Jack Wills and Alfred Dunhill in the past. Earlier in his career, Jason built valuable experience in design, merchandising and strategic category management.

Beckley joins as Ted Baker continues to push ahead with its transformation plan, which launched in 2020 after the business was hit by operational issues  which forced founder Ray Kelvin to exit the business.

Ted Baker CEO, Rachel Osborne, said: “Refreshing and re-energising the Ted Baker brand is a key part of our growth strategy. We are excited to welcome Jason to our executive team, where his extensive experience will be invaluable as we continue to progress with the turnaround of this great global lifestyle brand.”

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