Tala to open second UK store
The Tala digitally native activewear brand is to open its second UK store at Westfield London, White City this autumn.
The news follows the launch of the brand’s flagship shop in London’s Carnaby Street earlier this year where sales and footfall have exceeded expectations.
Subscribe to TRBSpanning 1,900 square feet, the Westfield store will stock the brand’s activewear, loungewear and outerwear products, and will feature a signature leggings wall, a large number of fitting rooms, and easy-to-shop accessory fixtures.
Tala chief executive Morgan Fowles said: “Retail works for Tala – it’s become one of our highest-converting and most brand-enhancing channels. Westfield London gives us the opportunity to build on our momentum with key points of difference – access to a different customer, shopping in a different context, as well as the flexibility to test new formats.
“It’s a strategic move that sets us up for future expansion, both across the UK and in international markets, but crucially will exist to serve our customers, current and future.”
Tala founder Grace Beverley added: “Physical retail is more than just a sales channel for us – it’s a way for people to experience Tala in a tangible, memorable way.
“Opening at Westfield London is a dream, and to do so just months after our flagship makes this moment even more exciting.”
The brand has also established a strong wholesale and shop-in-shop presence with partners such as Selfridges, Anthropologie, End, Ounass and ASOS across the UK, Middle East and Europe.
