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Swarovksi appoints Alexis Nasard as chief executive

Luxury crystal brand Swarovksi has appointed its first chief executive outside of the Swarovski family as it continues its transition from a family managed business to… View Article

FASHION

Swarovksi appoints Alexis Nasard as chief executive

Luxury crystal brand Swarovksi has appointed its first chief executive outside of the Swarovski family as it continues its transition from a family managed business to a family owned company.

The 127 year-old business has recruited Alexis Nasard for the role. He previously held chief executive positions at Kantar and footwear specialist Bata Group and was also president of western Europe and global chief marketing officer at Heineken. More recently, he has been working as a senior business advisor at McKinsey & Company. He is also a former

Luisa Delgada, chair of the board of directors at Swarovski, said: “With the appointment of Swarovski’s first appointment of an external CEO, we are taking an important further step in establishing a sustainable governance model.

“With Alexis Nasard as the new CEO, we are very pleased to have been able to select  a highly experienced and transformational leadership personality who is capable of leading Swarovski in the affirmation of its iconic luxury heritage and through its business transformation.”

Due to join the business in July, Nasard will succeed Michele Molon who has been leading the business on an interim basis and will take a new role of chief commercial officer.

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