Swarovksi rolls out created diamonds across US
Following a successful pilot, Swarovski is to roll out its Swarovski created diamonds jewellery collection in 200 stores in the US and Canada over the next year.
The collection will also be available online from next month.
The roll out includes four ranges of earrings, rings, necklaces, and bracelets featuring Swarovski Created Diamonds. The items are crafted from 18K and 14K gold, as well as sterling silver.
Alexis Nasard, Swarovski chief executive, said: “Swarovski’s brand equity, unique savoir-faire and artistry give us the legitimacy to enter the fine jewellery market. We look forward to delighting more customers with the ultimate combination of creativity and materials, through our created diamonds. Swarovski’s created diamonds are 100% real – they are identical to mined diamonds in every way except their origin.”
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