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Sunspel opens New York boutique

British luxury brand Sunspel has opened a new store on New York’s Madison Avenue as part of its international expansion plans. Situated on New York’s Upper… View Article

FASHION RETAIL NEWS UK

Sunspel opens New York boutique

British luxury brand Sunspel has opened a new store on New York’s Madison Avenue as part of its international expansion plans.

Situated on New York’s Upper East Side, the 810 sure foot space has a fresh, contemporary design and offers the brand’s full collection of menswear and womenswear.

The move is a result of growing US demand for Sunspel online.

Sunspel owner and chief executive Nicholas Brooke explained: “The US is an essential element of our international growth strategy and opening our new boutique on Madison Avenue is an important part of that strategy.

“It has always been a strong ecommerce market but we believe firmly in physical retail spaces where customers can touch and feel the quality of our products and fully experience our brand.”

Sunspel has a long trading history on Madison Avenue dating back to the 1950s when department store Barneys New York stocked Sunspel garments.

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