Sunspel opens New York boutique
British luxury brand Sunspel has opened a new store on New York’s Madison Avenue as part of its international expansion plans.
Situated on New York’s Upper East Side, the 810 sure foot space has a fresh, contemporary design and offers the brand’s full collection of menswear and womenswear.
The move is a result of growing US demand for Sunspel online.
Sunspel owner and chief executive Nicholas Brooke explained: “The US is an essential element of our international growth strategy and opening our new boutique on Madison Avenue is an important part of that strategy.
“It has always been a strong ecommerce market but we believe firmly in physical retail spaces where customers can touch and feel the quality of our products and fully experience our brand.”
Sunspel has a long trading history on Madison Avenue dating back to the 1950s when department store Barneys New York stocked Sunspel garments.