Shoon opens flagship Leeds store despite van smash
Footwear brand Shoon has opened a new flagship shop in Roundhay in Leeds despite a van crashing into the storefront the day before launch.
Although no-one was injured and nothing was taken, the crash caused extensive damage to the window and shopfront which delayed the opening slightly while the team boarded up the damage.
Rather than wait months for permanent repairs, Shoon launched the store with a tongue-in-cheek temporary sign that reads:
“We’re now open! (Please excuse our appearance.) Someone crashed the party early…Can’t blame them, have you seen our shoes?”
The opening marks a key moment in the Moda in Pelle group’s strategy to give Shoon a distinct presence on the high street, complementing its online growth. The brand was a comfort-led footwear retailer, but has now been repositioned to appeal to modern, style-conscious shoppers looking for versatile everyday shoes.
Subscribe to TRBJacob Snell, head of retail at Shoon/Moda in Pelle, said: “We weren’t quite expecting this kind of launch but if that doesn’t make an entrance, what does?
“The team has taken it all in their stride and we can’t wait to welcome people in, through the actual door, ideally! We took a knock, but you can’t knock the Yorkshire spirit.”
The news comes as Moda in Pelle celebrates it 50th anniversary this year and shifts from digital and concession sales into standalone retail.
