Wax London chooses Victoria Leeds for first store outside of London
The Wax London menswear brand is to open its first store outside of London at Victoria Leeds next month.
Situated within the destination’s historic Victoria Quarter, the 2,392 square foot store will sit alongside British heritage brands Barbour, Mulberry and the recently launched Belstaff store.
Subscribe to TRBIt will stock Wax London’s signature range of men’s fashion featuring a diverse range of fabrics, weaves, textures, patterns and prints, as well as footwear and accessories.
Roger Wightman, managing director at Wax London, said: “Our decision to launch outside of London for the first time is a major milestone for our brand, so it was crucial we partnered with a destination that fully reflects our values.
“Quality is key to us, and Victoria Leeds’s reputation and premium tenant mix perfectly encapsulate this. We can’t wait to bring Wax London to the people of Leeds.”
Rachel Bradburn, head of leasing at Redical, said: “Marking yet another northern debut, Wax London is the latest brand to choose Victoria Leeds as its first standalone store outside of the capital. This aligns perfectly with our commitment to curating a best-in-class retail offering.
“Wax London will not only enhance our menswear offer but also introduce a fresh dynamic to our tenant mix – bringing something distinctively different for our visitors to discover and enjoy.”
The news follows the recent announcement that fragrance house Arabian Oud has signed at the destination’s Victoria Gate for its first northern location and second outside of London.
