Seasalt hits ‘record’ EBITDA of £12.1m despite turnover dip

Seasalt has recorded its highest level of  EBITDA in the year to 31 January 2026 with a rise of 1.9% to £12.1 million.

Operating profit before non-recurring items increased by 3.9% to £8 million, although turnover dipped by 0.4% to £149 million.

The Cornwall based clothing retailer said its performance demonstrated the resilience of its multichannel business model, and was also a result of disciplined cost control and operational efficiency.

Seasalt also delivered a significant improvement in operating cash flow, ending the year with a cash position of over £10 million, which it said would provide a solid platform for future investment and growth.

During the year, Seasalt continued to invest in and grow its store channel, ending the year with 82 stores. For its online business, it focused on improving marketing effectiveness.

Seasalt said third-party channels are an increasingly important part of the business and now account for 25% of revenues, after strong growth, particularly in international markets.

International revenue increased by £6 million to 15% of total revenues in the period.  Following a market entry in 2024, the company grew its US business both through third parties, including Nordstrom and Bloomingdale’s, and by trialling four standalone stores. However, the stores were closed in May 2026 to allow the company to focus on its wholesale channel in the region.

In May 2025, Seasalt relaunched its loyalty programme, Seasalt Rewards. The company said customers’ reaction to the programme has been “fantastic,” and by 31 January, it had nearly 500,000 members.

Paul Hayes, chief executive of Seasalt, said: “The enduring strength of our business model is founded on our multichannel approach, allowing us to best serve customers wherever and however they choose to shop, while providing flexibility to adapt to changing market conditions.”