Schuh launches ‘Past, Present(s), Future’ Christmas campaign
Schuh has launched a new 360 marketing campaign that celebrates Christmas gifting.
Titled ‘Past, Present(s), Future’, Schuh’s new campaign has launched with a 30-second storytelling film across social media channels. The campaign will roll out more widely from 10 November across ITVX, Channel 4 Streaming, and Sky VOD, as well as major streaming platforms including Netflix, Amazon Prime Video, and Disney+.
Developed in collaboration with creative agency ZAK and director Henry Dean, the campaign draws inspiration from Charles Dickens’ novel, A Christmas Carol.
Celebrating the joy of Christmas gifting at every stage of life, the film positions Schuh as a brand that champions connection, confidence, and the shared spirit of the season.
Schuh is stepping into new territory with strategic podcast sponsorships, engaging Gen Z and family audiences through popular shows such as Saving Grace, The Girls Bathroom, and Parenting Hell.
Neil Partington, chief retail officer at Schuh, said: “The Past, Present(s), Future campaign is ultimately a celebration of gifting. Who doesn’t want nail the perfect footwear gift? The campaign adopts the ethos of our Same, But Different creative platform, championing the message that there is no one way to be this Christmas.
“At Schuh, daring to be different doesn’t stop for the festive season. We’re proud to create a space that is free of judgement. When it comes to Christmas gifting, there’s no such thing as one size fits all – and we hope Cazzie’s story resonates both with our younger shoppers and those buying for them this Christmas”.
