Ron Dorff joins line-up at The Royal Exchange
Men’s premium sportswear brand Ron Dorff has opened a new store at The Royal Exchange in the city of London.
The French-Swedish brand has joined a range of luxury brands at the destination which is celebrating its 450th anniversary this year.
Launched on 1 September, the shop will sell the brand’s range of sportswear, loungewear, underwear and swimwear. Customers will also be able purchase the iconic limited edition CITY BOY t-shirt which will only be available at The Royal Exchange store. The garment will come in a limited edition of 200 pieces and will be priced at £70.
Ron Dorff founder and chief executive Claus Lindorff said: “Online is great, but when catering to a premium clientele, a seamless omnichannel offer is a must-have, which is why physical stores are key to us. Fans of the brand have asked us to open a store for quite some time in the city. The Royal Exchange was very much the obvious choice and we’re delighted to finally be a part of it.“
