River Island opens concept store at Trafford Centre
River Island has upsized and relocated at Manchester’s Trafford Centre with the opening of a new concept store.
Spanning 21,000 square feet on the upper floor of a former TopShop unit, the shop aims to provide a fully integrated shopping experience with interactive fitting rooms and self-service tills.
The store will offer design-led womenswear clothing and accessories, as well as the brand’s denim range. It will also stock River Island’s menswear and kidswear collections.
Gemma Scarfe, digital and marketing director at River Island, said, “We are extremely excited to announce River Island’s brand-new store in Trafford Centre. Manchester has been on our radar for some time; it has continued to receive huge investment over the last few years and has cemented its position as a world-class city.
“We’re delighted to have identified a new, larger retail space that will deliver a fun and refreshing shopping experience to our loyal customers as well as complement the thriving city.”
Russell Loveland, director of UK asset management at Pradera Lateral, asset manager of Trafford Centre added: “River Island is a high street giant and a significant tenant for us here at Trafford Centre. We are delighted that the brand has decided to invest in its presence at the centre with the opening of this impressive new concept store. We look forward to their continued success in Trafford Centre and to continuing to support the brand in its evolution with us.
