River Island debuts new-look store concept at Centre:mk, Milton Keynes
River Island has unveiled a new store concept at Centre:mk in Milton Keynes.
The fashion retailer said the 12,800 square foot transformed store will aim to deliver a more elevated and engaging shopping experience.
Subscribe to TRBThe new shop features River Island’s new “River-Runway” installation, an immersive visual feature that enables the retailer to display runway-inspired looks and the latest trends. It also has a new denim department that showcases an expanded selection of jean shapes and washes.
New technology includes weight-sensing self-service checkouts that use radio frequency identification technology, and smart fitting rooms where customers can request alternative sizes and products without leaving the cubicle.
Mel Aucott, retail director at River Island, said: “Debuting our new store concept to Centre:mk represents an important step change in River Island’s bricks-and-mortar presence.
“The top 10 prime regional destination offers a wealth of quality fashion retailers, a highly engaged and loyal customer base and clear ambition to deliver quality experiences, all of which perfectly mirror River Island’s approach and new store concept.
“We are excited to reveal our enhanced store offering to our customers and look forward to expanding this vision further.”
River Island’s investment follows premium Swiss chocolatier Lindt’s signing for a 1,670 square foot unit on Centre:mk’s Silbury Arcade.
Kevin Duffy, centre director at Centre:mk, said: “The debut of River Island’s new concept store at Centre:mk brings something fresh to the destination’s existing quality line up of fashion retailers.
“Our wide catchment values quality concepts, and we’re delighted that Centre:mk can be the first to bring this new concept to market. It really affirms the scheme’s position as a best-in-retail destination.”
