Raeburn to open six month pop-up in London
Raeburn will be opening a pop-up shop in London’s Carnaby shopping district next month.
The 814 square foot store in Newburgh Street will remain open for six months and will be the brand’s primary retail space in the capital. It will house its seasonal collections of menswear, womenswear, luggage and accessories and will also be used to host a range of events and workshops.
Jolyon Bexon, head of retail at Raeburn, said: “Our Newburgh Street store will offer Raeburn the chance to tell its unique brand story to a new and exciting audience. As we develop and test our retail concept, we look forward to meeting and learning from our customers. Our agility as a business to deliver on their feedback will be another important step for the brand as we continue to grow home and abroad.”
Other recent signings at Carnaby include Samsøe & Samsøe and Ralph Lauren’s RRL.
Samantha Bain-Mollison, head of retail at Shaftesbury, said: “We are excited to host the first West End flagship for responsible brand Raeburn. Innovative product within a creative space alongside their sustainability policy is exactly the right fit for our Carnaby and Newburgh Quarter shopper.”
